TRAVERSE CITY, Mich., July 18, 2024 – Hagerty Media, the leading creator and publisher of digital and print content for the automotive enthusiast community, continues to expand its offerings with new content, innovative partnerships and initiatives this year. The quality and richness of Hagerty Media’s storytelling is further underscored by the six Telly Awards the team recently won for its Jason Cammisa-hosted YouTube content, honoring excellence and innovation in original video and television across all screens.

“Hagerty Media exists to serve car collectors and driving enthusiasts with compelling and entertaining storytelling. We’re pleased by our audience’s growth and positive engagement across all channels” said Larry Webster, Hagerty Senior Vice President of Content. “There are 67 million car enthusiasts in America, and we remain committed to serving the audience we’ve built with trusted journalism and quality stories across a variety of written, audio and video formats.”

Hagerty Media’s total audience also continues to see significant growth, amassing more than 3 million subscribers to the Hagerty YouTube channel featuring popular original shows like Jason Cammisa’s “Icons” and “Ultimate Drag Race Replay,” “The Barn Find Hunter” with Tom Cotter and more. Hagerty Drivers Club membership has grown to over 830,000 members and the HDC magazine has a circulation rate of nearly 2.2 million, delivering authentic automotive content to its members.

New This Past Year
Hagerty Media produces and publishes original content across its website and distribution network of editorial, podcast and video streaming platforms. Recent highlights include:

• Hagerty Road of the Year: Hagerty Drivers Club announced California State Route 33 as its inaugural ‘Road of the Year.’ The new award celebrates the unique emotional experiences created by driving, taking into consideration location, drivability, condition, scenery and more.
• Never Stop Driving with Larry Webster: Recently, Hagerty Media launched The Never Stop Driving podcast, a free weekly show hosted by Larry Webster covering a wide range of automotive topics and interviews with the people doing the most interesting work in the car world. Past guests include Jay Leno, Ray Evernham, and other automotive legends. Listen here.

• Increased Social Media Content: Hagerty’s social media presence grew significantly in the first half of 2024, reaching over 15 million total viewers on Instagram @Hagerty and 42.7 million unique users on Facebook.
• Hagerty Channel on Samsung TV Plus: After launching its own free, ad-supported streaming (FAST) channel on Samsung TV Plus, Hagerty produced two live broadcasts of the Broad Arrow motorcar auctions at The Amelia and the Air|Water Porsche event in April.
• Cybertruck First Drive: In a world exclusive, Hagerty published a comprehensive first review of the Tesla Cybertruck. Viewers can enjoy the episode of Jason Cammisa’s “Icons” here.
• McLaren F1 x GMA T.50: For the first time ever, Hagerty tested the McLaren F1 and the GMA T.50 together on the same road. Viewers can catch the episode of Henry Catchpole’s “The Driver’s Seat” here.
• Detroit Historical Society’s Backroom Tour: In an exclusive and in-depth tour, Hagerty gave viewers a peek into the Detroit Historical Society’s backroom collection, showcasing priceless Detroit icons. Viewers can watch the episode of Tom Cotter’s “Barn Find Hunter” here.

Hagerty recognizes the role media plays in creating new enthusiasts and attracting new entrants to the hobby, which is why it continuously strives to set the gold standard for automotive content. To stay up to date with Hagerty Media, sign up for the Never Stop Driving Newsletter and visit www.hagerty.com/media.

About Hagerty (NYSE: HGTY)
Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 830,000 who can’t get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, Twitter and LinkedIn.