Traverse City, MI – August 7, 2024 – Motorlux will celebrate the start of Monterey Car Week at the Monterey Jet Center on Wednesday, August 14, 2024, alongside Broad Arrow Auctions for the first day of their two-day auction. Among the cars on display will be classic road cars like the Lamborghini Miura, modern supercars like the Bugatti Chiron and racing greats like the Lancia Stratos. The best regional wines will also be served alongside culinary offerings from 25 world-class chefs. 

Motorlux automotive debuts and highlights: 

• Broad Arrow Auctions will hold its first day during Motorlux, offering 65 cars. Among featured cars for the two-day sale are a Porsche 911 GT1 Rennversion, a Talbot-Lago T150 C Lago Spéciale Teardrop Coupé and a Ferrari Enzo.  

• McLaren will display the new Artura Spider as well as the 750S joined by former racing driver Bruno Senna, who will be in attendance.  

• California-based Kindred Motorworks will celebrate the global debut of its EV Bronco, the fully modernized and fully electric variant of the iconic vintage SUV. One of Kindred’s combustion-powered models will join the EV Bronco at Motorlux. Online orders will be live August 15, 2024. 

• Lotus Cars will showcase the highly anticipated 400hp Emira Turbo, featuring an AMG-sourced, 2.0-liter, turbocharged, four-cylinder engine.  

• Vista, the world’s leading private aviation group celebrating two decades of excellence, will join Motorlux at this year’s event. Renowned for its distinctive silver and red business jets – from their iconic Global 7500 to Challenger fleet – guests will have an exclusive opportunity to experience their Challenger 350 aircraft firsthand. 

“With the stage perfectly set, it’s time to let the cars, cuisine and fine wine steal the spotlight at Motorlux,” said Logan Calkins, Director of Events at Hagerty. “There’s no better way to usher in car week than to be amidst friends with champagne in hand while taking in the sights at the Monterey Jet Center. This year, the event is elevated further with the addition of the Broad Arrow live auction, offering more to experience and enjoy.” 

Culinary highlights of the evening will include:  

• Scheid Vineyards along with the Monterey Vintners Association will provide a premiere selection of local Monterey wines.  

• Beam Suntory will feature Delola Cocktails by Jennifer Lopez. 

• Esteemed chefs from the Monterey area return to Motorlux, including Todd Fisher from Bear + Flag Roadside, Jerome Viel from Jerome’s Carmel Valley Market, and Tim Wood from Woody’s Restaurant & Bar. Several newcomers will also make their Motorlux debut including Juan Contreras from Atelier Crenn and Tony Baker from Bakers Bacon. 

Tickets to Motorlux and additional event detail available here. 

About Broad Arrow Auctions 

Broad Arrow Auctions will once again join Motorlux for its third annual Monterey Jet Center Auction, featuring an impressive roster of over 150 motor cars in an innovative lifestyle auction format unlike any other. Day one of the two-day sale will take place on Wednesday, August 14th during the Motorlux festivities and will feature 65 cars. Highlights of the sale, which ends on Thursday, August 15th, include the 1997 Porsche 911 GT1 Rennversion, the 1938 Talbot-Lago T150 C Lago Spéciale Teardrop Coupé by Figoni et Falaschi and the 2003 Ferrari Enzo. For more information, visit www.broadarrowauctions.com. 

About Motorlux 
Motorlux is a vibrant celebration of cars, craft and community held during Car Week at the Monterey Jet Center. Now under the stewardship of Hagerty, an automotive enthusiast brand, Motorlux remains faithful to its entertaining and elegant roots while elevated with artfully curated experiences celebrating automotive, aviation, fashion and design. For more information, visit www.Motorlux.com.  

About Hagerty (NYSE: HGTY)  

Hagerty is an automotive lifestyle brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the UK and is home to Hagerty Drivers Club, a community of more than 850,000 who can’t get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, Twitter and LinkedIn.